Organic Vs. Paid Marketing

by | Aug 15, 2018 | Uncategorized | 0 comments

Common organic marketing channels:

  • Search engine optimization (SEO)
  • Content marketing (blog posts, articles, infographics, etc.)
  • Social media marketing (posts and engagement on social media platforms)
  • Email marketing (newsletters, automated email campaigns, etc.)
  • Referral marketing (getting customers to refer friends and family)
  • Influencer marketing (partnering with influencers to promote your product or service)

 

Common paid marketing channels:

  • Pay-per-click (PPC) advertising (Google AdWords, Bing Ads, etc.)
  • Social media advertising (sponsored posts and ads on social media platforms)
  • Display advertising (banner ads on websites)
  • Radio and TV advertising
  • Print advertising (newspapers, magazines, etc.)
  • Out-of-home advertising (billboards, bus stop ads, etc.)
  • Affiliate marketing (paying affiliates a commission for promoting your product or service)

 

What works best for my industry?

It’s difficult to say which marketing channels will work best for specific industries, as it depends on a variety of factors such as the target audience, the nature of the product or service, the goals of the marketing campaign, and the budget. That being said, here are a few generalizations about which marketing channels might be more effective for certain industries:

  • E-commerce businesses: SEO, PPC, social media advertising, email marketing
  • B2B companies: SEO, content marketing, email marketing, social media marketing
  • Service-based businesses: SEO, content marketing, social media marketing, referral marketing
  • Local businesses: SEO, social media marketing, local directories (e.g. Google My Business), word-of-mouth marketing
  • Consumer products: SEO, content marketing, social media marketing, influencer marketing, display advertising

Again, these are just generalizations and it’s important to consider the specific needs and goals of your business when deciding on a marketing strategy.

 

How much will the different approaches cost?

The cost of organic marketing can vary greatly depending on the tactics you use and the resources you have available. Some methods, like basic SEO and content marketing, can be done in-house with minimal cost, while others, like social media marketing, may require more time and resources.

As for paid marketing, the cost will depend on the specific channel you use and the budget you have allocated for advertising. Here are a few rough estimates for the cost of some common paid marketing channels:

  • PPC advertising: The cost of PPC advertising can range from a few cents to several dollars per click, depending on the competitiveness of the keyword and the quality score of the ad.
  • Social media advertising: The cost of social media advertising can vary based on the platform you use and the targeting options you select. In general, you can expect to pay anywhere from a few cents to several dollars per click or per thousand impressions.
  • Display advertising: The cost of display advertising is typically based on a cost-per-thousand-impressions (CPM) model, meaning you pay for every thousand times the ad is displayed. CPM rates can range from a few dollars to several hundred dollars, depending on the website and the targeting options you select.
  • Radio and TV advertising: The cost of radio and TV advertising can vary greatly based on the time of day, the size of the audience, and the length of the ad. In general, you can expect to pay several hundred to several thousand dollars for a 30-second spot.
  • Print advertising: The cost of print advertising will depend on the publication you choose and the size and placement of the ad. In general, you can expect to pay several hundred to several thousand dollars for a full-page ad in a newspaper or magazine.

 

Which should I choose?

Generally speaking you’ll need a combination of both for your business to succeed, however, choosing organic activities will give you more longevity. That being said oftentimes you don’t have the luxury of waiting for new customers or revenue and so paid marketing can come in very useful in the early stages too. The best thing to do is seek professional advice before you spend a penny! You can speak to us today about your marketing strategy if you’re looking for some free advice.